Editorial draft available to read. Factual and language review is pending. Examples are illustrative.
Clarify the desired change
“Win more customers” needs controllable subproblems: explain an offer, receive complete enquiries or prevent lost follow-up. Locate the difficulty and evidence. Do not turn revenue goals into software promises that ignore sales, demand and delivery capacity.
Write actor, action and result
Describe the actor, entered information and visible result. Add language, permissions and failure conditions. Avoid “intuitive system” without examples. A content or ownership change may solve the need before a new feature is developed; preserve that option when assessing effort.
Check the link to the objective
Example: require an identifier, owner and visible state for every received enquiry. A synthetic submission checks all three. Afterwards, observe whether unassigned work declines; do not claim commercial improvement before measuring it. Behaviour is accepted while the business hypothesis remains under evaluation.
Key takeaways
- Connect each requirement to observable behaviour and a way to verify it.