Editorial draft available to read. Factual and language review is pending. Examples are illustrative.
Decision and method
Keep event names stable and attach language as an attribute. Translating a button must not create four definitions of the same action. Document page language, selected language and commercial market separately. Someone can use a language different from the usual language of their target market.
Illustrative example
Illustrative example: a visitor opens a Spanish page, switches to English and requests a proposal for France. The enquiry retains one identifier, English as its language and France as its market. Record the language change separately rather than counting it as another commercial enquiry.
Acceptance check
Run the same journey in ES, CA, EN and RU using fictional details. Visible labels should change, but event meaning and success criteria must remain consistent. Check equivalent language links and confirm that a failed submission never appears as a successfully received enquiry in reporting.
Key takeaways
- Language and market provide context without multiplying the number of actions in your reports.