Editorial draft available to read. Factual and language review is pending. Examples are illustrative.
Collect queries with context
Combine sales questions, internal searches and available demand data with source, market, language and date. Suggestions do not prove demand. Identify learning, comparison, purchase or usage tasks and retain ambiguity in short queries.
Match intent to an answer
Group queries answerable by one complete response. Define page, main question and next step. Avoid near-identical pages for word variants. Cost needs composition and exclusions; implementation needs preparation, process and acceptance.
Validate the map with examples
Example: CRM cost and CRM sales setup share a topic, not necessarily intent. Choose one clear response or two linked ones. Each proposed page needs distinct purpose, recorded evidence and existing-content relationships, not invented demand figures.
Key takeaways
- Group queries by the decision they address, not merely similar words.