Editorial draft available to read. Factual and language review is pending. Examples are illustrative.
Record origin and limits
Keep source, market, language, date and unit. Separate observation from estimates and avoid mixing periods or geographies. Without verified volume, record an editorial hypothesis rather than inventing a number to justify research.
Assess answer value
Check service fit, existing answers and knowledge. Popular queries may attract the wrong audience; uncommon questions may decide a purchase. Combine relevance, distinction and upkeep rather than ranking solely by volume.
Choose a specific investigation
Example: order-approval agents have unverified search demand but recur in authorised interviews. Research actors and boundaries first. Require a distinct question, obtainable evidence and usefulness checks, with unknowns and revisable priority.
Key takeaways
- Treat demand as a signal alongside fit, capability and existing content.