Editorial draft available to read. Factual and language review is pending. Examples are illustrative.

Identify intended use

Define placement: hero, case study, advertisement or decoration. This guides selection and condition review. A competitor image being publicly accessible does not make it available for reuse. Separate visual inspiration from an authorised project asset.

Keep an asset record

Record source, author where known, permission, date and restrictions. Check whether a download contains final images or placeholders. Link original and adapted files. Review intended use of identifiable people, brands or premises rather than assuming template purchase grants permission.

Check published context

Example: a generic factory photograph must not be described as your own facility. Add context or choose a non-misleading illustration. Accept with documented origin, reviewed conditions and coherent accessible description; otherwise create an authorised original asset.

Key takeaways

  • Retain provenance and conditions before adding each asset to the design.