Editorial draft available to read. Factual and language review is pending. Examples are illustrative.
Decision and method
Group queries by intent before counting repetitions. Separate missing content, different vocabulary, restrictive filters and technical errors. Also review queries that return results without resolving the visitor's need. When keeping examples, avoid retaining personal information that someone may have accidentally entered into the search field.
Illustrative example
Illustrative example: repeated searches for sales robot fail to find a page titled sales agent. First check whether both expressions describe the same function. If they do, include the term in the content or synonym list; do not create two nearly identical articles merely to cover different wording.
Acceptance check
Keep a small set of queries before and after the change. Each should lead to an appropriate answer or explain that none exists. Check language, filters and empty results. Accept the review based on usefulness found, not merely because the count of zero-result searches has fallen after indexing more pages.
Key takeaways
- Resolve the search intent before multiplying pages or indiscriminately widening every result list.