Editorial draft available to read. Factual and language review is pending. Examples are illustrative.
Decision and method
Distinguish opening, option selection, completed estimate, brief download and commercial enquiry. Decide which action answers the report's question. An estimate may help someone reject an unsuitable project; not every abandonment is an error, and not every downloaded brief demonstrates a clear intention to purchase the proposed service.
Illustrative example
Illustrative example: 100 sessions open the configurator, 40 complete a selection and 8 send an enquiry. Show both steps with their denominators. If someone changes the estimate five times, that does not create five projects; preserve a journey identifier so revisions can be understood within their original context.
Acceptance check
Test a calculation, revision, download and failed submission. Events must reflect actual outcomes and keep initial and recurring costs separate. Review subsequent enquiries: if visitors do not understand exclusions, improve the explanatory content before attributing the problem solely to the quoted price or the acquisition channel.
Key takeaways
- Evaluate the configurator as a decision journey with useful outcomes that remain distinct from a sale.